What is Efficient Promotions?

Efficient Promotions is a specialized retail conference from Retail in Detail series allowing you to discuss in detail the hottest retail market issues among two hundred colleagues from this field.

The need of efficient promotions know-how becomes more and more urgent. It is estimated that in FMCG retailers operating in the Czech market invest up to 100 billion CZK a year in price discounts. Does it really help to build brand loyalty or trade? Not for sure… As it was claimed during Retail Summit 2018, only 4 % of items in the offer are so elastic that retailers can profit by lowering their prices. Isn´t it worth stopping for a while and thinking about how to finally get out of the trap? The Retail in Detail/Efficient Promotions conference offers this opportunity!

Program includes:

  • Renowned market analysts, managers and specialists from both business and manufacturing companies
  • Selected vendors representing providers of solutions supporting effective promotions including digital agencies
  • Case studies with an emphasis on innovative approaches and non-price promotional activities

Who is the audience?

  • Retailers including modern and traditional market
  • E-commerce retailers
  • Suppliers (manufactures, ditributors, wholesalers)
  • IT/Telco services providers
  • Researchers and media

Our attendants come from:


Successful retail business is based on a number of details, i. e. "Retail is Detail". That's why we have launched a series of specialized Retail in Detail conferences that follow the annual Retail Summit but they have a more intimate character that allows detailed analysis and discussion of hot topics and challenges.

Retail in Detail is based on the current business Leeds taking part usually two to three times a year. In the past, it has dealt with a number of hot topics including shopper marketing, expansion of convenience stores, developing fresh goods, increasing loyalty in retail, and e-commerce in food sales.

2017 - Retail in Detail / New Customer Journey

2017 - Retail in Detail / Effective Innovation

2016 - Retail in Detail / Omnichannel

2016 - Retail in Detail / Efficient Promotions

2015 - Retail in Detail / FMCG Online