- 08:30 – 09:00Registration of participants
- 09:00 – 11:00A. (IN)EFFICIENT PROMOTIONS: IMPACT ON TRADE, BRANDS AND CUSTOMERS
Hosted by: Kateřina Paterová, Project Manager, Blue Events
Presentations of key analyzes of the promotions impact on the retail market in the Czech Republic and abroad. How can new technologies help? What can we learn from Amazon and other key e-commerce players?
There is no Czech without sales
Michal Čepek, Sales Effectiveness Leader CZ & SK, Nielsen
Promotions: a friend or an enemy of brands?
Ladislav Csengeri, Consumer Panel Services Director CZ & SK, GfK
Time for change: Technologies can help
Stanislav Zrcek, General Manager Retail CEE, Diebold-Nixdorf
KEY NOTE: Use of sophisticated analytical approaches in e-commerce
Ismail Parsa, Chief Data Scientist, HepsiBurada
- 11:00 – 11:30Coffee Break
- 11:30 – 13:30B. WE CAN DO IT!
Hosted by: Tomáš Krásný, Managing Partner, Blue Events
Examples of successful promotions. Are there promotions without discounts? Will sophisticated methods and mobile tools help? Moreover, can retailers and suppliers find a win-win solution that consumers appreciate?
Efficient Promotions: How retailers and suppliers can co-operate
Jiří Ritter, Corporate Sales Director, Nestlé
Kofola: The way to sales bottom and back up
Ondřej Žák, Promo Strategy Manager, Kofola ČeskoSlovensko
Brick-and-mortar retail fights back: How to compete with e-shops?
Dirk Ettlinger, Vice President, Applied Predictive Technologies
Promotional activities in the mobile age
Vladimír Dědek, Web and Mobile Development Director, Alza.cz
- 13:30 – 14:30Lunch, networking
- 14:30 – 16:00C. HOW TO DO IT BETTER?
Hosted by: Jan Patera, Consultant, Blue Events
Panel discussion of retailers, manufacturers, consultants and suppliers of effective marketing solutions. Will we continue to be world champions in discounts or can we get out of the discount spiral? Are there successful promotions without drastic discounts? And how to measure the success promotions? Can every day low prices be a solution even for our retail?
Tomáš Formánek, CEO, Logio
David Kolář, CMO, Hornbach CZ & SK
Martin Minář, Sales Director, Kofola ČeskoSlovensko
Lukáš Němčík, Head of Marketing and Business Development, Skupina COOP
Jan Penkala, CEO, Acomware
Petr Šimek, Managing Director, Wellen, člen sekce Aktivační agentury AKA
- 16:00Afterparty and networking